The Life of Spice

Helen Todd of Sociality Squared

News, Videos | |

This month we sit down with Helen Todd, co-founder & CEO of social media agency Sociality Squared. She recently put together a panel at SXSW including Lior and our good friend and photographer Thomas Schauer, and we’re going tease out some insights and get her perspective on the food related aspects of her work.

Thanks Helen for taking the time. First off, your agency works with diverse clients across many industries, and a few food companies in particular. Who are some of your clients in the food world and what’s a recent campaign you’re particularly proud of?

First, we think a lot about food here at Sociality Squared! We have a chef on the team, food photographers and videographers, and foodies. Having a passion about food in our personal lives fuels the work we do for our clients. From cooking meals together as a team to hosting dinners to providing food photography services, we believe that food fosters creativity, conversation, and community.

We clearly love working with food and beverage clients! We have helped restaurants like Bonchon Chicken and CPG brands like Wild Turkey bourbon, Helena Valley Wine, and Popcorn, Indiana.


Vermont Spice with Courtney and Cara!

Events, News | |

This month we sit down with Cara Tobin and Courtney Contos, good friends and clients of ours up in Burlington Vermont. Later in May Lior will be joining them for a spice dinner at Honey Road and a spice blending demo at Chef Contos.

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Thank you two for taking the time. Can you each please tell us a bit about yourself and your business?

Cara – Totally! I’m the Chef/Owner of Honey Road Restaurant. We are an Eastern Mediterranean restaurant located on historic Church St. in downtown Burlington. We serve mezze style dishes that are inspired by the local produce, meats and dairy of Vermont. I started learning about eastern Mediterranean food while working at Oleana in Cambridge, Ma. I fell in love with the cuisine after my first trip to Turkey in 2011. It was life changing.

Courtney – Absolutely! I am the chef and owner of Chef Contos Kitchen & Store in Shelburne Vermont. We offer over 100 cooking classes a year and never repeat one. Named one of the best schools in the world by Food & Wine! The school is attached to a chef curated kitchen store that I always say is similar to William Sonoma’s rich aunt in Brooklyn!


Mishmish Cup by Karen Fu

News, Recipes | |

This month we sit down with Karen Fu, Bar Manager at Studio at the Freehand hotel here in NYC.


Congrats on the opening! We were excited to hear you are using one of our blends in a cocktail and wanted to hear more about it and about you.

Thank you! Honored and happy to answer questions.


Voyager at Williams Sonoma

News | |

Together with Williams-Sonoma, chef Eric Ripert and La Boite’s Lior Lev Sercarz are bringing back their collaborative line of spice blends, the Voyager Collection, just in time for spring. This month we talk to Eric and Lior about them.


Thank you two for taking the time this month to sit down with us and share about the new direction your collaboration has taken.
Can you tell us a bit more about the blends that people can now purchase in store at Williams Sonoma?
Lior – After more than about 4 years we are very excited to partner with Williams Sonoma and share 5 of our voyager collection blends with cooks around the country. They can be used to elevate everyday cooking and give a fun twist to familiar recipes.
Eric – In selecting five blends to share with Williams-Sonoma, we want to give the home cook an exploration of our Voyager Collection and inspire them to play with the unique flavors to create new dishes to share with their friends and families.